I have to admit it, I was highly impressed when I read about Levi’s web site. Once I went to their site and experienced it myself, I was even more enthusiastic. They seamlessly integrated the “Like” button in a way that seems so obvious, fluid and will certainly drive results for them.
When Facebook announced the transition to the “Like” button most brands only envisioned a strategy that included linking the branded web page. Levi’s has certainly jumped ahead of the crowd with 
an integration to a product level and a seamless user experience.
Check it out at www.levi.com, and let me know your thoughts. Congratulations Levi’s, you are (currently) the leader of the pack.
- Marci Hower
VP, Interactive Services
